The local library offers a summer reading program for the kids. When you complete 12 1/2 hours of reading, you get to choose a prize, get a coupon for a free piece of candy at Russel Stovers, and get your name in a drawing for a cool prize!
It is not hard at all to get Gabe to sit down to be read to. Even better, if I give him a pile of books, he will sit and look through every one independently.
Elliott is also just starting to enjoy books. I will bring one over and in his baby talk version, say "I want book." Or if I'm reading to Gabe, he'll climb until he's square in my lap. But he lasts about a minute before he's finished and jumping on the couch.